What sustained activity could mean
Economics Model
Revenue projections that flow from engaged installs, monthly churn, and the resulting Monthly Active User base—at Rewarded Play’s standard $5.50 gross revenue per Monthly Active User.
Revenue Projection
$820,856
Avg. Monthly Gross Revenue
$12,076,431
Year-2 Annualized Revenue
At $5.50 gross revenue per Monthly Active User—the same per-player rate used across Rewarded Play’s white-label model—averaging 149,247 MAU across the 24-month run below.
Monthly Active Users Over Time
Month 1Month 12Month 24
New Engaged Players / Mo.
29,124
Month 12 MAU
166,545
Month 24 MAU
190,235
Steady-State MAU
194,163
Model: each month, (combined modeled installs from the Install Model page ÷ 12) × engaged-install rate = new engaged players added to the base; the existing base loses the churn rate each month before that addition. Steady-State MAU is where the base would flatten out if inflow and churn both held constant indefinitely (new engaged players ÷ churn rate). “Average MAU” (in the revenue banner above) is the mean across this full 24-month run, and gross revenue is MAU × $5.50/month. Using the Install Model page’s default scenario (776,652 combined installs)—open that page first in this browser to feed in your own numbers.
Growth Inputs
45%
Share of combined installs (Install Model page) that turn into a real, engaged player—not just a download that’s never opened again.
15%
Share of active engaged players lost each month. Lower churn means the MAU base builds toward a higher steady state.