02

America’s Funniest Home Videos

Season Install Model

A working model across both install channels—in-show QR scans and weekly social posts—with adjustable variables for how much a real-rewards incentive lifts response rates versus observed baselines.

776,652
Combined Modeled Season Installs
75,075
from QR scans
701,577
from social posts

In-Show Integration Credibility Lift

1.30x

QR scans are a small share of total volume, but they carry outsized weight: a scan happens because someone saw this built into the actual episode and its ads, not a generic cross-promo. That on-air credibility should lift response on both channels below—people who see a social post are more receptive, and people who scan are more likely to stick around, because the show itself is vouching for it. This multiplier applies on top of each channel’s own scan/CTR/conversion lifts below, and is already reflected in every “Modeled” figure and the combined total on this page.

At 1.30x, being woven into the actual show and its ad breaks—rather than a bare QR code or a stand-alone post—is modeled as lifting both channels’ final numbers by that much versus running the same promotion with no on-air tie-in.
In-Show QR Scans

QR Scan Inputs

22
AFV runs a standard 22-episode broadcast season.
12,000
Observed rate from AFV’s actual 5-episode pilot.
5.0%
Also observed from the pilot (600 downloads / 12,000 scans).

QR Reward Impact

1.25x
A modest bump—real gift-card rewards should pull somewhat more scans than a standard promo, not a dramatic jump.
3.5x
The bigger effect—once someone’s already scanned, a real reward should meaningfully raise the odds they actually download.
Social Media Posts

Social Post Inputs

52
Assumes one weekly post across AFV’s channels.
1.0%
Organic social benchmark (0.7–2% typical range).
20%
Benchmarks range 5% (Trivia) to 33% (high-intent visitors).
  • Facebook — 30,000,000 followers @ 1.7%495,000
  • Instagram — 2,700,000 followers @ 3.5%94,500
  • TikTok — 13,700,000 followers @ 6.0%822,000
  • YouTube — 7,910,000 followers @ 4.0%316,400
  • X — 91,300 followers @ 2.0%1,826
Weekly organic reach across Facebook, Instagram, TikTok, YouTube & X, from AFV’s real follower counts × typical reach rates per platform: 1,729,726/post.

Social Reward Impact

3.0x
A real gift-card offer should make people meaningfully more likely to tap the link.
In-Show QR Scans

QR Scan Results

75,075
Modeled Season Downloads
+469% vs. pilot-rate baseline (13,200)
Baseline Scans
264,000
Modeled Scans
330,000
Baseline Downloads
13,200
Effective Conversion
17.5%
Scans
1.25x
Downloads
5.69x
Baseline = AFV’s actual 5-episode pilot rate (12,000 scans/episode, 5% scan-to-download), extrapolated across a full 22-episode season with no reward-driven lift. Modeled = baseline adjusted by the scan-volume and conversion-rate sliders above. These are planning assumptions, not a forecast.
Social Media Posts

Social Post Results

701,577
Modeled Season Installs
+290% vs. no-lift baseline (179,892)
Baseline Annual Clicks
899,458
Modeled Annual Clicks
2,698,373
Baseline Installs
179,892
Effective CTR
3.0%
Clicks
3.00x
Installs
3.90x
Baseline = AFV’s real follower counts across Facebook, Instagram, TikTok, YouTube & X, weekly posts at researched organic reach and CTR benchmarks, with no reward-driven lift. Modeled = baseline adjusted by the CTR-lift slider and the app-store CVR slider above.